Cookie Policy

1. Introduction

This Cookie Policy explains how AppReviewMCP ("we," "our," or "us") uses cookies and similar technologies when you visit our website or use our service. This policy should be read alongside our Privacy Policy, which explains how we use your personal information.

By using our website and service, you consent to the use of cookies in accordance with this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be categorized as:

• Session cookies: Temporary cookies that are deleted when you close your browser
• Persistent cookies: Cookies that remain on your device for a set period or until you delete them
• First-party cookies: Cookies set by our website
• Third-party cookies: Cookies set by other websites or services

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

• Authentication and security cookies
• Session management cookies
• Load balancing cookies
• User interface customization cookies

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

• Google Analytics cookies
• Website performance monitoring cookies
• Error tracking cookies
• User behavior analysis cookies

3.3 Functionality Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

• Language preference cookies
• Theme and display preference cookies
• Form auto-fill cookies
• User interface customization cookies

3.4 Marketing and Advertising Cookies

These cookies are used to track visitors across websites to display relevant and engaging advertisements.

• Social media integration cookies
• Advertising network cookies
• Retargeting cookies
• Conversion tracking cookies

4. Specific Cookies We Use

5. Third-Party Cookies

Our website may use third-party cookies from the following services:

5.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, including your IP address. This information is transmitted to and stored by Google on servers in the United States.

5.2 Social Media Platforms

Our website may include social media features (such as share buttons) that may set cookies to enable the feature to function properly.

5.3 Payment Processors

When you make a payment, our payment processors may set cookies to ensure the payment process works correctly and securely.

6. Managing Your Cookie Preferences

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience. Some features of our website may not function properly if cookies are disabled.

6.2 Cookie Consent

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.

6.3 Opt-Out Options

You can opt out of certain third-party cookies:

• Google Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
• Advertising Networks: You can opt out of interest-based advertising through the Digital Advertising Alliance
• Social Media: You can control social media cookies through your social media account settings

7. Similar Technologies

In addition to cookies, we may use other similar technologies:

7.1 Local Storage

We may use browser local storage to store information about your preferences and settings. This data persists even after you close your browser.

7.2 Session Storage

We may use session storage to store temporary information that is deleted when you close your browser tab.

7.3 Web Beacons

We may use web beacons (also known as pixel tags) to track the effectiveness of our communications and understand how users interact with our emails.

8. Data Retention

The retention period for cookies depends on their type:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for the duration specified in the cookie or until manually deleted
• Analytics data: Typically retained for 26 months (Google Analytics default)
• Marketing cookies: Usually retained for 1-2 years

9. International Transfers

Some of our third-party cookie providers may transfer your data to countries outside your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date at the top of this policy
• Sending an email notification to registered users (for significant changes)